NU-Q Research

Content Innovation Strategies for Mobile Media in Qatar

Project Description

This project provides a data-driven model of potential mobile media content innovation in Qatar and the UAE, including both production and consumption patterns, a framework for mobile media content innovation strategies and an assessment of best practices in mobile media content in the region.

Outcomes include innovative content strategies for advancing learning and public engagement in Qatar and the Gulf via mobile media. Benefits of this project to Qatar include increased opportunities for public education and engagement via mobile media and business innovation to support economic growth in media industries.


Everette E. Dennis

Collaborating Institutions

Rutgers University (LPI John Pavlik), Northwestern University (PI Rachel Davis Mersey), Qatar University–SESRI (PI Justin Gengler)


Qatar National Research Fund – National Priorities Research Program (NPRP 7-488-5-064)