NU-Q Research

Chicken is for the Birds: Changing the deadly driving behaviors of young Qatari men

Project Description

This project addressed the traffic accidents and fatalities in Qatar, especially among Qatari youth, by attempting to change the driving attitudes of young Qatari men. The researchers developed a persuasive documentary for that group and screened it to audiences in Qatar to test its effectiveness. The final version was posted online and spread via social media. The ultimate goal is to reduce the high volume of traffic accidents and fatalities, leading to longer lives and better health for Qataris.


Susan Dun, Sue Pak


Qatar National Research Fund - Undergraduate Research Experience Program (UREP 16-087-3-019)