Heather Jaber, assistant professor in residence at Northwestern Qatar, examined how popular media finds itself at the heart of contestations over national identities in the Global South in the latest #IAS_NUQ AIMS Virtual Seminar Series, Recoding the National: A Digital Media Analytic for the Global South.
Building on Stuart Hall's encoding/decoding model, Jaber offered recoding as an analytical framework to examine popular culture and its circulation on digital media in the aftermath of the Arab world uprisings and the counter-revolutionary measures that followed. Focusing her analysis on 'Awalem Khafeya (Hidden Worlds), a popular Egyptian TV drama serial or musalsal, she showed how real-world scandals are restaged or, in her words, recoded, in popular culture to redirect national audiences’ feelings towards these events as nations faced with crisis attempt to articulate their sovereignty in a global media marketplace.
Building on Stuart Hall's encoding/decoding model, Jaber offered recoding as an analytical framework to examine popular culture and its circulation on digital media in the aftermath of the Arab world uprisings and the counter-revolutionary measures that followed. Focusing her analysis on 'Awalem Khafeya (Hidden Worlds), a popular Egyptian TV drama serial or musalsal, she showed how real-world scandals are restaged or, in her words, recoded, in popular culture to redirect national audiences’ feelings towards these events as nations faced with crisis attempt to articulate their sovereignty in a global media marketplace.
