AI Tools for Digital Content Design and Production

This masterclass is designed to meet the needs of communication professionals working in organizations (private and public) or as individual entrepreneurs who need to develop a working knowledge and essential skills in the use of concepts, tools and best practices for social media marketing, branding, and communications.  The course is taught at the introductory level. 

The course meets for 15 hours in total.

1. The course begins with a pre-course session when participants will be assisted in downloading and installing the software required for the work, or register / subscribe to the platforms that are used for the work. This enables starting the course at full speed.
2. The initial seminar offers a comprehensive overview of AI in creative production, introducing participants to the expansive landscape of tools now available for diverse applications in text, sound and image production, both as stills and for animation.  Examples are provided to illustrate successful use of these tools in real-world projects.
3. In the second session participants will engage in a workshop in which participants work in small groups to draft a creative project plan that stipulates project goals, the target audience, the stylistic approach, budget considerations, and a list of appropriate AI tools to be utilized. At the end of this session participants will have a strategic plan for using AI tools as an integrated suite of applications for achieving the goals.
4. The third session is also a workshop that takes a deep dive into applying the AI tools specified in the strategic plan available to actually produce digital media content for the intended campaign. The emphasis is on creative design, illustration, animation, 3D modeling, and text to video conversion using prompt engineering protocols. The session ends with a produced media asset.

The fourth and the final session workshop supports participants in creating a second version of the asset, either as an alternative to the first version or as a follow-up for it. The last hour of the session is devoted to group discussion about lessons learned.

Upon completion of this Masterclass, participants will:

• Be proficient in the use of featured AI tools for various aspects of creative production including content design, illustration, animation, 3D modeling, and text-to-video conversion.
• Understand the steps and tools for creating thematic collections of digital media assets to generate continuous flows of creative content.
• Grasp essential terminology and concepts related to AI in creative production, facilitating a clear understanding of the workings and outputs of AI tools.
• Acquire the necessary skills to conceptualize, design, and execute a creative project plan that is AI-centric and strategically oriented, enhancing creative productivity and innovation.
• Develop a practical, action-ready creative project plan that leverages AI tools effectively, ready for implementation in personal or professional creative endeavors.

The course fee is $1,999 USD (QAR 7,276) per participant. The fee includes lunch on the first two days and hospitality service for the last evening sessions. Participation requires payment in full at the time of registration via Eventbrite. Refunds are provided on the following basis:

• 100% refund or postponement if cancelled/notified 28 days prior to course commencement.
• 75% refund or postponement if cancelled/notified 14 days prior to course commencement.
• 50% refund if cancelled 7 days prior to course commencement.
• 25% refund if cancelled 48 hours prior to course commencement.
• 0% refund if cancelled less than 48 prior to course commencement or no show.

Participants who cancel enrolment can choose to transfer the paid fee to a future masterclass rather than receive a refund. Should the course fees differ, participants will receive a refund on the difference or make an additional ‘top-up’ payment.

A 15% discount is offered for Qatar Foundation and university employees in Education City, as well as NUQ alumni.