Venus Jin has served as assistant professor of communication at Boston College, tenured associate professor of marketing communication at Emerson College in Boston, and tenured associate professor of marketing at Sejong University Business School.

At Northwestern University in Qatar, Jin has served as professor in residence of the Communication Program since 2019 and as director of the Communication Program from 2022 until 2023. Since 2024, she has served as associate dean for education and founding director of the Artificial Intelligence and Media (AIM) Lab.

Jin is a social scientist and data scientist committed to interdisciplinary research on transformative artificial intelligence (AI), AI-empowered digital transformation, AI-driven digital marketing/branding, AI-VR-convergence, emerging technologies, and consumer behavior.

Throughout her career, she has published numerous refereed articles in leading peer-reviewed journals. These include the Journal of Communication, New Media & Society, Journal of Advertising, Journal of Broadcasting & Electronic Media, Journal of Interactive Marketing, Journal of Retailing & Consumer Services, Psychology & Marketing, Journal of Brand Management, Journal of Product & Brand Management, Marketing Intelligence & Planning, Journal of Consumer Behaviour, Journal of Consumer Affairs, Computers in Human Behavior, CyberPsychology, Behavior & Social Networking, Telematics & Informatics, Behaviour & Information Technology, Journal of Health Psychology, Journal of Media Psychology, Evolutionary Psychology, International Journal of Human-Computer Studies, International Journal of Human-Computer-Interaction, and AI & Society, among others.

Jin is an award-winning teacher, having received the Boston College Teaching with New Media [TWIN] Award. She has developed and taught courses on AI and machine learning, digital media, personal branding, digital innovation, social media marketing, and research methods.

Jin received her master’s and doctoral degrees from the Annenberg School for Communication and Journalism at the University of Southern California.

Jin also has a unique industry experience of co-founding two tech startups and serving as a marketing director and branding advisor for FinTech and EdTech startups.

Her research publications can be found on her Northwestern Scholar page, Google Scholar page, and her personal website (https://www.venus-ai.tech/).

Teaching Portfolio and Curriculum Development

  • MIT398: Artificial Intelligence and Machine Learning
  • MIT398: Artificial Neural Networks and Deep Learning
  • MIT398: Web 2.0 and Personal Branding
  • MIT398: Digital Media Environments
  • MIT398: Digital Innovation and Social Media Marketing
  • MIT298: Metaverse: AI-VR-Convergence
  • GEN_CMN201: Research Methods in Communication
  • Executive Education Masterclass: Executing and Analyzing a Successful Social Media Marketing Strategy (co-teaching with Gregory Bergida) (2019)
  • Executive Education: Strategic Approaches to PR, Media Relations, and Strategic Branding (2020)

Grants and Awards

  • Lead Principal Investigator (LPI): NPRP12S-0227-190165 “Assessing Qatari Emerging Media Engagement: A Study of How AR, VR and other Emerging Media Are Being Utilized in Qatar," Qatar National Research Fund (QNRF) National Priority Research Program (NPRP) ($482,986; Funded; Award Active)
  • Lead Principal Investigator (LPI): NPRP13S-0126-200176 “Promoting the Entrepreneurial Ecosystem for the Development of Human Potential in Qatar: Challenges and Success Factors for Women’s Empowerment, Economic Diversification, and National Development”, Qatar National Research Fund (QNRF) National Priority Research Program (NPRP) (Voluntarily withdrawn in response to community concerns)
  • Faculty Research Mentor: QNRF UREP29-031-5-004 “Surviving Pandemics in History- A Virtual Reality Experience“ Qatar National Research Fund (QNRF) Undergraduate Research Experience Program (UREP) with LPI Dr. Spencer Striker
  • Principal Investigator (PI): QNRF RRC02-0808-210027 “Virtual Reality as a Hybrid Learning Solution for Education in Peri-and-Post COVID-19 Qatar” with LPI Dr. Spencer Striker
  • Principal Investigator (PI): Academic Technology Innovation Grant (ATIG), “Leveraging fNIR Technologies for Health Communication and Consumer Research” (2010-2012); “Experimenting with Socially Interactive Robots and Creating Human-Robot-Interaction Interfaces for Social Science Research and Teaching” (2007-2009), two-time winner, Boston College
  • The Norman and Irma Mann Stearns Distinguished Faculty Award (2015), Emerson College
  • Teaching with New Media (TWIN) Award (2013), Boston College




  • Jin, S. V. (2024). “Technopian but lonely investors?” Comparison between investors and non-investors of blockchain technologies, cryptocurrencies, and non-fungible tokens (NFTs) in Artificial Intelligence-driven FinTech and decentralized finance (DeFi). Telematics & Informatics Reports. doi: https://doi.org/10.1016/j.teler.2024.100128
  • Jin, S. V. (2024). “In the Metaverse we (mis)trust?" Third-level digital (in)equality, social phobia, neo-luddism, and blockchain/cryptocurrency transparency in the artificial intelligence (AI)-powered Metaverse. CyberPsychology, Behavior, and Social Networking, 27(1), 64-75. doi: https://doi.org/10.1089/cyber.2022.0376
    * Special Issue on HUMANE METAVERSE: Opportunities and Challenges Towards the Development of a Humane-Centered Metaverse
  • Jin, S. V. & Viswanathan, V. (2024). “Threatened and empty selves following AI-based virtual influencers:” Comparison between followers and non-followers of virtual influencers in AI-driven digital marketing. AI & Society: Knowledge, Culture, and Communication. doi: https://doi.org/10.1007/s00146-023-01832-9
  • Jin, S. V. (2023). “To comply or to react, That is the question:” The impact of humanness versus eeriness of AI-powered virtual influencers, loneliness, and threats to human identities in AI-driven digital transformation. Computers in Human Behavior: Artificial Humans, 1(2), 100011. doi: https://doi.org/10.1016/j.chbah.2023.100011
  • Jin, S. V., & Youn, S. (2023). Social presence and imagery processing as predictors of chatbot continuance intention in Human-AI-Interaction. International Journal of Human-Computer-Interaction, 39(9), 1874-1886.
    doi: https://doi.org/10.1080/10447318.2022.2129277
  • Jin, S. V., & Youn, S. (2021). “Why do consumers with social phobia prefer anthropomorphic customer service chatbots?”: Evolutionary explanations of the moderating roles of social phobia. Telematics & Informatics, 62, 101644.
    doi: https://doi.org/10.1016/j.tele.2021.101644
  • Youn, S., & Jin, S. V. (2021). “In A.I. we trust?” The effects of parasocial interaction and Technopian versus Luddite ideological views on chatbot-based customer relationship management in the emerging “feeling economy.” Computers in Human Behavior, 119, 106721. doi: https://doi.org/10.1016/j.chb.2021.106721


  • Jin, S. V., & Ryu, E. (2024). “Vanity Fair on Instagram”: The roles of vanity, materials, social comparison, Instagram usage intensity, and market mavens in social commerce. Telematics and Informatics Reports, doi: https://doi.org/10.1016/j.teler.2024.100133
  • Jin, S. V., & Youn, S.(2022). “They bought it. Therefore, I will buy it”: The effects of peer users’ conversion as sales performance and entrepreneurial sellers’ number of followers as relationship performance in mobile social commerce. Computers in Human Behavior, 131, 107212. doi: https://doi.org/10.1016/j.chb.2022.107212
  • Jin, S. V., & Ryu, E. (2022). “The greedy I that gives”- The paradox of egocentrism and altruism: Terror management and system justification perspectives on the interrelationship between mortality salience and charitable donations amid the COVID-19 pandemic. Journal of Consumer Affairs, 56(1), 414-448.
    doi: https://doi.org/10.1111/joca.12381
    * Special Issue on Pandemics and Consumer Well-Being, Top Cited Article 2021-2022, Nominated for the Best Article Award 2023 (Top 3 Articles)
  • Jin, S. V., Ryu, E., & Muqaddam, A. (2021). “I trust what she’s #endorsing on Instagram”: Moderating effects of parasocial interaction and social presence in fashion influencer marketing. Journal of Fashion Marketing & Management, 25(4), 665-681.
    doi: https://doi.org/10.1108/JFMM-04-2020-0059
  • Jin, S. V., & Muqaddam, A. (2021). “Fame and envy 2.0” in luxury fashion influencer marketing on Instagram: Comparison between mega-celebrities and micro-celebrities. International Journal of Internet Marketing & Advertising, 15(2), 176-200.
  • Jin, S. V. & Ryu, E. (2020). “I’ll buy what she’s # wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. Journal of Retailing & Consumer Services, 55, 102121. doi: https://doi.org/10.1016/j.jretconser.2020.102121
  • Jin, S. V. & Ryu, E. (2020). Instagram fashionistas, luxury visual image strategies, and vanity. Journal of Product & Brand Management, 29(3), 355-368.
    doi: https://doi.org/10.1108/JPBM-08-2018-1987
  • Jin, S. V. & Muqaddam, A. (2019). Product placement 2.0: “Do brands need influencers, or do influencers need brands?” Journal of Brand Management, 26(5), 522-537. doi: https://doi.org/10.1057/s41262-019-00151-z
  • Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing, Marketing Intelligence & Planning, 37(5), 567-579.
    doi: https://doi.org/10.1108/MIP-09-2018-0375
  • Jin, S. V. & Ryu, E. (2019). Celebrity fashion brand endorsement in Facebook viral marketing and social commerce: Interactive effects of social identification, materialism, fashion involvement, and opinion leadership. Journal of Fashion Marketing and Management, 23(1), 104-123.
    doi: https://doi.org/10.1108/JFMM-01-2018-0001
  • Jin, S. V. (2018). “Celebrity 2.0 and beyond!” Effects of Facebook profile sources on social networking advertising. Computers in Human Behavior, 79, 154-168.
    doi: https://doi.org/10.1016/j.chb.2017.10.033
  • Phua, J., Jin, S. V., & Hahm, J. M. (2018). Celebrity-endorsed e-cigarettes brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions. Journal of Health Psychology, 23(4), 550-560.
    doi: https://doi.org/10.1177/1359105317693912
  • Youn, S. & Jin, S. V. (2017). “Reconnecting with the past in social media”: The moderating role of social influence in nostalgia marketing on Pinterest. Journal of Consumer Behaviour, 16(6), 565-576. doi: https://doi.org/10.1002/cb.1655
  • Phua, J., Jin, S. V., & Kim, J. (2017). Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telematics & Informatics, 34, 412-424. doi: https://doi.org/10.1016/j.tele.2016.06.004
  • Jin, S. V. & Phua, J. (2016). “Making reservations online”: The impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking Websites on consumers’ behavioral intentions. Journal of Travel & Tourism Marketing, 33(1), 101-117. doi: https://doi.org/10.1080/10548408.2015.1038419
  • Jin, S. A. & Phua, J. (2014). “Following celebrities’ Tweets about brands:” The impact of Twitter-based electronic word-of-mouth (eWoM) on consumers’ source credibility perception, buying intention, and social identification with celebrities. Journal of Advertising, 43(2), 181-195.
    doi: https://doi.org/10.1080/00913367.2013.827606
    * Top 3 most downloaded/read articles in Journal of Advertising and Routledge Social Science Journals
  • Jin, S. A. (2012). The potential of social media for luxury brand management: A structural equation modeling approach. Marketing Intelligence & Planning, 30(7), 687-699. doi: https://doi.org/10.1108/02634501211273805


  • Iyer, S. R., Pavlik, J. V., & S. V. (2022). Leveraging virtual reality (VR) for sports journalism and sports public relations: Qualitative analyses of VR content productions for ‘Russia 2018’ and ‘Qatar 2022’ FIFA World Cup. Journal of Sport and Tourism, 26(4), 335-362. doi: https://doi.org/10.1080/14775085.2022.2097942
  • Iyer, S. R., Pavlik, J. V., & S. V. (2022). Virtual tourism in the peri-and-post COVID-19 era: Understanding how experiential media are utilized in the making of Qatar 2022. Advances in Journalism and Communication, 10(2), 81-102.
    doi: 10.4236/ajc.2022.102007
  • Jin, S. V. & Phua, J. (2015). The moderating effect of computer users’ autotelic need for touch on brand trust, perceived brand excitement, and brand placement awareness in haptic games and in-game advertising (IGA). Computers in Human Behavior, 43, 58-67. doi: https://doi.org/10.1016/j.chb.2014.10.035
  • Jin, S. A. (2012c). The virtual malleable self and the virtual identity discrepancy model: Investigative frameworks for virtual possible selves and others in avatar-based identity construction and social interaction. Computers in Human Behavior, 28(6), 2160-2168. doi: https://doi.org/10.1016/j.chb.2012.06.022
  • Jin, S. A. (2011b). The impact of 3D virtual haptics in marketing. Psychology & Marketing, 28(3), 240-255. *Special Issue on “The Role of Touch in Marketing”
    doi: https://doi.org/10.1002/mar.20390
  • Jin, S. A. (2011c). “It feels right. Therefore, I feel present and enjoy:” The effects of regulatory fit and the mediating roles of social presence and self-presence in avatar-based 3D virtual environments. Presence: Teleoperators and Virtual Environments, 20(2), 105-116. doi: https://doi.org/10.1162/pres_a_00038
  • Jin, S. A. (2010b). Parasocial interaction with an avatar in Second Life: A typology of the self and an empirical test of the mediating role of social presence. Presence: Teleoperators and Virtual Environments, 19(4), 331-340.
    doi: https://doi.org/10.1162/PRES_a_00001
  • Jin, S. A., & Lee, K. M. (2010). The influence of regulatory fit and interactivity on brand satisfaction and trust in e-health marketing inside 3D virtual worlds (Second Life). CyberPsychology, Behavior, & Social Networking, 13(6), 673-680.
    doi: https://doi.org/10.1089/cyber.2009.0292
  • Jin, S. A. (2010h). Effects of 3D virtual haptics force feedback on brand personality perception: The mediating role of physical presence in advergames. CyberPsychology, Behavior, & Social Networking, 13(3), 307-311.
    doi: https://doi.org/10.1089/cyber.2009.0098
  • Jin, S. A., & Bolebruch, J. (2010). Virtual commerce in Second Life: The roles of physical presence and brand-self connection. Journal of Virtual Worlds Research, 2(4), 3-12. doi: https://jvwr-ojs-utexas.tdl.org/jvwr/article/view/867
  • Jin, S. A., & Sung, Y. (2010). The roles of spokes-avatars’ personalities on brand communication in 3D virtual environments. Journal of Brand Management, 17(5), 317-327. doi: https://doi.org/10.1057/bm.2009.18
  • Jin, S. A. (2010). Virtual reality technologies for medical training, surgical simulation, and the delivery of healthcare. Health Communication Research, 2(1), 67-98. https://scholar.kyobobook.co.kr/article/detail/4010024469905 [Published in English in South Korea]
  • Jin, S. A. (2009b). The roles of modality richness and involvement in shopping behavior in 3D virtual stores. Journal of Interactive Marketing, 23(3), 234-246.
    doi: https://doi.org/10.1016/j.intmar.2009.04.005

    * Top 25 hottest articles in Journal of Interactive Marketing
  • Jin, S. A., & Bolebruch, J. (2009). Avatar-based advertising in Second Life: The role of presence and attractiveness of virtual spokespersons. Journal of Interactive Advertising, 10(1), 51-60. doi: https://doi.org/10.1080/15252019.2009.10722162
  • Jin, S. A. (2009d). Modality effects in Second Life: The mediating role of social presence and the moderating role of product involvement. CyberPsychology & Behavior, 12(6), 717-721. doi: https://doi.org/10.1089/cpb.2008.0273


  • Phua, J., in, S. V., & Kim, J. (2020). Pro-veganism on Instagram: The effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism. Online Information Review, 44(3), 685-704. doi: https://doi.org/10.1108/OIR-06-2019-0213
  • Phua, J., Jin, S. V., & Kim, J. (2020). The roles of celebrities’ and consumers’ vegan identity in marketing communication about veganism. Journal of Marketing Communications, 26(8), 813-835. doi: https://doi.org/10.1080/13527266.2019.1590854
  • Jin, S. V., Phua, J., & Lee, K. M. (2015). “Telling stories about breastfeeding through Facebook”: The impact of user-generated content (UGC) on pro-breastfeeding attitudes. Computers in Human Behavior, 46, 6-17.
    doi: https://doi.org/10.1016/j.chb.2014.12.046
  • Jin, S. A. (2012f). “To disclose or not to disclose, that is the question:” A structural equation modeling approach to communication privacy management in e-health. Computers in Human Behavior, 28(1), 69-77.
    doi: https://doi.org/10.1016/j.chb.2011.08.012
  • Ahn, D., Jin, S. A., & Ritterfeld, U. (2012). “Sad movies don’t always make me cry:” The cognitive and affective processes underpinning enjoyment-of-tragedy. Journal of Media Psychology, 24(1), 9-18.
    doi: https://econtent.hogrefe.com/doi/10.1027/1864-1105/a000058
  • Jin, S. A. (2010e). The roles of regulatory focus and medical recommendation avatars’ trustworthiness in virtual environment-based e-health. CyberPsychology, Behavior, & Social Networking, 13(4), 461-466.
    doi: https://doi.org/10.1089/cyber.2009.0291
  • Jin, S. A. (2010f). Virtual reality technologies for medical training, surgical simulation, and the delivery of healthcare. Health Communication Research, 2(1), 67-98. https://scholar.kyobobook.co.kr/article/detail/4010024469905 [Published in English in South Korea]
  • Jung, Y., Peng, W., Moran, M., Jin, S. A., Jordan-Marsh, M., McLaughlin, M. L., Albright, J., Cody, M., & Silverstein, M. (2010). Low-income minority seniors’ enrollment in a cyber café: Psychological barriers to crossing the digital divide. Educational Gerontology, 36(3), 193-212.
    doi: https://doi.org/10.1080/03601270903183313
  • Jin, S. A. (2009c). E-health education on Human Papillomavirus: The effects of message framing in 3D virtual environment-based e-health intervention on HPV preventive behavioral intentions. Health Communication Research, 1(1), 49-64. https://scholar.kyobobook.co.kr/article/detail/4010024469853 [Published in English in South Korea]
  • Ritterfeld, U., & Jin, S. A. (2006). Addressing media stigma for people experiencing mental illness using an entertainment-education strategy. Journal of Health Psychology, 11(2), 247-267.doi: https://doi.org/10.1177/1359105306061185


  • Jin, S. V., Ryu, E., & Muqaddam, A. (2024). Death and love amid the COVID-19 pandemic: Effects of pathogen threats on online dating and social distancing from life history strategy perspectives. OMEGA- Journal of Death and Dying.
    doi: https://doi.org/10.1177/00302228211062364
  • Jin, S. V., & Ryu, E. (2022). “A Streetcar named Instagram desire”: Evolutionary psychological perspectives on the multifarious human desires that shape Instagram selfie-and-groupfie cultures. Behavioral Sciences, 12(10), 1-27.
  • Jin, S. V., Ryu, E., & Muqaddam, A. (2019). Romance 2.0 on Instagram! What type of girlfriend would you date? Evolutionary Psychology, 17(1), 1-17.
    doi: https://doi.org/10.1177/1474704919826845
  • Jin, S. V., Ryu, E., & Muqaddam, A. (2018). Dieting 2.0!: Moderating effects of Instagrammers’ body image and Instafame on other Instagrammers’ dieting intention, Computers in Human Behavior, 87, 224-237.
    doi: https://doi.org/10.1016/j.chb.2018.06.001
  • Jin, S. V. & Ryu, E. (2018). “The paradox of Narcissus and Echo in the Instagram Pond” in light of the selfie culture from Freudian evolutionary psychology: Self-loving and confident but lonely. Journal of Broadcasting & Electronic Media, 62(4), 554-577. *Lead Article doi: https://doi.org/10.1080/08838151.2018.1474881
  • Jin, S. V. (2018). Interactive effects of Instagram foodies’ hashtagged #foodporn and peer users’ eating disorder on eating intention, envy, parasocial interaction, and online friendship. CyberPsychology, Behavior, & Social Networking, 21(3), 157-167. doi: https://doi.org/10.1089/cyber.2017.0476
  • Jin, S. V. & Muqaddam, A. (2018). “Narcissism 2.0! Would narcissists follow fellow narcissists on Instagram?” The mediating effects of narcissists personality similarity and envy, and the moderating effects of popularity. Computers in Human Behavior, 81, 31-41.*Media Coverage (News Week, CBC Radio, International Business Times, Yahoo News, and more) doi: https://doi.org/10.1016/j.chb.2017.11.042
  • Phua, J., Jin, S. V., & Kim, J. (2017). Uses and gratifications of social networking sites (SNSs) for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat. Computers in Human Behavior, 72, 115-122.
    doi: https://doi.org/10.1016/j.chb.2017.02.041
  • Jin, S. V. & Martin, C. (2015). “A match made… online?” The effects of user-generated online dater profile types (free-spirited versus uptight) on other users’ perception of trustworthiness, interpersonal attraction, and personality. CyberPsychology, Behavior, & Social Networking, 18(6), 320-327. *Media Coverage (Washington Post) doi: https://doi.org/10.1089/cyber.2014.0564
  • Jin, S. A. (2013a). “Peeling back the multiple layers of Twitter’s private disclosure onion:” The roles of virtual identity discrepancy and personality traits in communication privacy management on Twitter. New Media & Society, 15(6), 813-833. doi: https://doi.org/10.1177/1461444812471814
  • Phua, J. & Jin, S. A. (2011). “Finding a home away from home:” The use of SNSs by Asia-Pacific students in the United States for bridging and bonding social capital. Asian Journal of Communication, 21(5), 504-519.
    doi: https://doi.org/10.1080/01292986.2011.587015
  • Park, N., Jin, B., & Jin, S. A. (2011). Effects of self-disclosure on relational intimacy in Facebook. Computers in Human Behavior, 27(5), 1974-1983.
    doi: https://doi.org/10.1016/j.chb.2011.05.004


  • Jin, S. A. (2013b). The moderating role of sensation seeking tendency in robotic haptic interfaces. Behaviour & Information Technology, 32(9), 862-873.
    doi: https://doi.org/10.1080/0144929X.2012.687769
  • Jin, S. A. (2011d). Leveraging avatars in 3D virtual environments (Second Life) for interactive learning: The moderating role of the behavioral activation system vs. behavioral inhibition system and the mediating role of enjoyment. Interactive Learning Environments, 19(5), 467-486.
    doi: https://doi.org/10.1080/10494820903484692
  • Jin, S. A. (2010c). The effects of incorporating a virtual agent in a computer-aided test designed for stress management education: The mediating role of enjoyment. Computers in Human Behavior, 26(3), 443-451.
    doi: https://doi.org/10.1016/j.chb.2009.12.003
  • Park, N., Lee, K. M., Jin, S. A., & Kang, S. (2010). Effects of pre-game stories on feelings of presence and evaluation of computer games. International Journal of Human-Computer Studies, 68(11), 822-833.
    doi: https://doi.org/10.1016/j.ijhcs.2010.07.002
  • Lee, K. M., Peng, W., Jin, S. A., & Yan, C. (2006). Can robots manifest personality?: An empirical test of personality recognition, social responses, and social presence in human-robot interaction. Journal of Communication, 56(4), 754-772.
    doi: https://doi.org/10.1111/j.1460-2466.2006.00318.x


  • Jin, S. A. (2012a). “Toward integrative models of flow:” Effects of performance, skill, challenge, playfulness, and presence on flow in video games. Journal of Broadcasting & Electronic Media, 56(2), 169-186.
    doi: https://doi.org/10.1080/08838151.2012.678516
    *Lead Article
  • Jin, S. A. (2012b). Self-discrepancy and regulatory fit in avatar-based exergames. Psychological Reports: Mental & Physical Health, 111(3), 697-710.
  • Jin, S. A. (2012e). Effects on mood of activating the private versus the collective self. Social Behavior and Personality: An International Journal, 40(2), 189-194.
    doi: https://doi.org/10.2224/sbp.2012.40.2.189
  • Jin, S. A. (2011a). “I feel present. Therefore, I experience flow:” A structural equation modeling approach to flow and presence in video games. Journal of Broadcasting & Electronic Media, 55(1), 114-136.
    doi: https://doi.org/10.1080/08838151.2011.546248
  • Jin, S. A. (2011e). “My avatar behaves well, and this feels right:” Ideal and ought selves in video gaming. Social Behavior and Personality: An International Journal, 39(9), 1175-1182. doi: https://doi.org/10.2224/sbp.2011.39.9.1175
  • Jin, S. A. (2010a). “I feel more connected to the physically ideal mini me than the mirror-image mini me:” Theoretical implications of the “malleable self” for speculations on the effects of avatar creation on avatar-self connection in Wii. CyberPsychology, Behavior, & Social Networking, 13(5), 567-570.
    doi: https://doi.org/10.1089/cyber.2009.0243
  • Jin, S. A. (2010d). “I can be happy even when I lose the game:” The influence of chronic regulatory focus and primed self-construal on exergamers’ mood. CyberPsychology, Behavior, & Social Networking, 13(4), 467-471.
    doi: https://doi.org/10.1089/cyber.2009.0268
  • Jin, S. A. (2010g). Does imposing a goal always improve exercise intentions in avatar-based exergames?: The moderating role of interdependent self-construal on exercise intentions and self-presence. CyberPsychology, Behavior, & Social Networking, 13(3), 335-339. doi: https://doi.org/10.1089/cyber.2009.0186
  • Jin, S. A. (2009a). Avatars mirroring the actual self versus projecting the ideal self: The effects of self-priming on interactivity and immersion in an exergame, Wii Fit. CyberPsychology & Behavior, 12(6), 761-765.
    doi: https://doi.org/10.1089/cpb.2009.0130
    *Top 25 hottest articles in CyberPsychology & Behavior
  • Jin, S. A. & Park, N. (2009). Parasocial interaction with my avatar: Effects of interdependent self-construal and the mediating role of self-presence in an avatar-based console game, Wii. CyberPsychology & Behavior, 12(6), 723-727.
    doi: https://doi.org/10.1089/cpb.2008.0289