Executive Ed Masterclass

Branding Management and Strategy in Tourism and Hospitality

About this course

Almost every country in the world has come to consider tourism a key driver for economic development. As many countries are now investing in this sector, intensified competition has crowded the market to an extent that new approaches are necessary to break through and gain a competitive advantage. In this masterclass, participants will explore what it takes to implement a successful tourism branding strategy in both the public and private sector as well as effective branding techniques that will increase need and maximize sales and ROI.


Yannis Michaelides

Founder/Director, H&T, an award-winning specialized agency in destination marketing and branding



April 5-7, 2020
4:30 - 9:30pm

Participants must attend all 3 sessions in order to receive a certificate.


Room 1-302
Northwestern University in Qatar
Education City
Campus directions


USD $1,650


50% discount offered to Northwestern University and Education City alumni or Qatar Foundation employees

20% discount for members of NU-Q Executive Learning Community

Language of Instruction

English (with simultaneous interpreting into Arabic)

Registration is open