Executive Ed Masterclass

Strategic Communication, Reputation, and Resilience in Times of Change

February 10-11, 2019

Overview

Resilience has become one of the key issues in strategic and crisis communications. What strategies do organizations have to implement to confront sudden change? This executive course will examine how to use strategic communications to improve the resilience of organizations and institutions’ reputation.

Language of Instruction

This executive course will be delivered in English.

Schedule

Communication issues in community resilience, particularly how strategic communications and public relations approaches can be utilized to help foster collective resilience, will be considered in detail. Emergent issues related to social media and resilience will also be discussed.

Instructor

Nancy Mock of Tulane University serves as a senior consultant for the World Food Program, the Food and Agriculture Organization, the Centers for Disease Control, the US Agency for International Development, the Asian Development Bank, and numerous non-governmental organizations.

This session will explore the role trust and reputation play in making humanitarian aid relevant, the challenges of the perceived reality gap, and what communications can do to influence change and change the narrative even in the most challenging contexts.

Instructor

Kirsten Walkom, global communications director for Save the Children International will teach this course. She has developed world-class brands in more than 120 countries. At Save the Children, she oversees communications policy in the more than 120 countries where it works, including in some of the most challenging and difficult contexts.

 

This course will examine the new social and business drivers of reputation and how they are rapidly changing. From fake news to overnight social movements, from new business dynamics to data- driven issues, it will examine the new drivers of reputation, how they will continue to change, and how companies can prepare.

Instructor

Ephraim Cohen, general manager of FleishmanHillard New York, one of the leading consultant companies in the field, will lead this session. He was previously the regional lead for social and digital at FleishmanHillard, where he has designed and implemented communications programs for brands such as Samsung, Johnson & Johnson, and Facebook.


Dates

February 10-11, 2019
4:00 p.m. - 9:00 p.m.

Location

Northwestern University in Qatar
Education City
Campus directions

Cost

$1,350
(50% discount is offered to Northwestern University alumni)

Registration is open.

Register now

Questions?

exec.ed@qatar.northwestern.edu