Executive Ed Masterclass

Effective Strategies for Health Communication

April 14-16, 2019


The healthcare industry is being dramatically transformed. Governments, private companies, and non-profit health organizations operating nationally and internationally are facing important challenges and opportunities. Changing demographics in the region and changing patterns in media consumption habits mean that health campaigns and health communications needs to be rethought in ways in which they consider the transformation of public opinion and the media technologies in general.

Language of Instruction

This executive course will be delivered in English with simultaneous interpreting into Arabic.


Social marketing is a central behavior change strategy utilized worldwide. This workshop will provide an overview of the basic principles, practices, and outcomes in social marketing. Students will understand how social marketing can be applied to various public health issues, as they explore innovative approaches to social marketing.


W. Douglas Evans, professor of prevention and community health and global health at the Milken Institute School of Public Health at George Washington University will teach this course. Evans work focuses on the translation of marketing strategies to interventions to promote adoption of positive health behaviors and avoidance of health risk behaviors.


This session will explore how effective marketing and social media campaigns shape and define health behaviors and how interactions with stakeholders is a crucial development for effective communication strategies for health organizations and other institutions.


Nancy Turett, the Chief Health Strategist at APCO Worldwide, will teach this course. She was former president of Edelman’s Global Health Practice and founder of several signature global initiatives including the Health Engagement Barometer. Earlier in her career she was the director of media relations and public affairs at Mount Sinai Medical Center in New York City.

Prevention rather than treatment is the future of healthcare. What types of actions and policies need to be put in place to make sure that people change their lifestyle? In this session, participants explore a variety of tools that allow organizations, institutions, and policy makers to develop effective communications strategies toachieve success in this field.


Susan Dun, assistant professor at Northwestern University in Qatar, teaches research methods in communication, persuasion and influence, health communication, and the internship seminar. Her central area of interest is health communication, especially the design of message interventions to encourage healthy behavior.


April 14-16, 2019
4:00 p.m. - 9:00 p.m.


Northwestern University in Qatar
Education City
Campus directions


(50% discount is offered to Northwestern University alumni)

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