Media Old and New, and the Transformation of World SportFebruary 10, 2018

Media Old and New, and the Transformation of World Sport
February 10, 2018

This masterclass examines the combined industry scholars know as “mediasport,” its current and future prospects, with special attention to the sport communications landscape of Qatar and the Middle East.

Mediasport today includes innovations in virtual and augmented reality, over-the-top sport content, e-sport, athlete-created media, and fantasy sport, and no industry has been more transformed by big data.

As part of that transformation, traditional sport like football or basketball are moving from free-to-air broadcast and PPV satellite to streaming media like Twitter, Facebook, Amazon, Instagram and YouTube. Teams, leagues and sport federations searching for new audiences and revenues have often modified their sport for these delivery platforms, but also to attract new fans in markets like China, India and the Middle East.

Finally, media mega-events like the World Cup and the Olympics are steadily moving their competitions from North American and Europe to Asia, including Qatar and the United Arab Emirates. All of these changes to mediasport have also changed the job of sport journalists, and given rise to new and critical forms of sport journalism that don’t keep score, but rather cover the role that sport plays in social and economic development, and in shaping international human and civil rights norms.


Craig L. LaMay, Associate Professor in Residence, Northwestern University in Qatar

Craig LaMay is a professor at NU-Q with a teaching focus in sport communications. He is the former editorial director of the Freedom Forum Media Studies Center and editor of Media Studies Journal. A reporter and author, his essays and articles have appeared in the New York Times, Wall Street Journal, Washington Post, Newsweek, Federal Communications Law Journal, Health Policy, and Communications and the Law. LaMay has a BA from Brown University, and an MA from the University of North Carolina at Chapel Hill.


Saturday, February 10, 2018
10:00 a.m. - 3:00 p.m.


Room Location TBA
Northwestern University in Qatar
Education City
Doha, Qatar
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To attend this masterclass, students must hold a bachelor's degree and have at least 2-3 years of professional experience.


Students who attend all three masterclasses in the Changing Business of Sport and Sport Communication executive education series will receive a certificate. View all masterclasses.


USD $500 per class; USD $1,350 for all three masterclasses


Registration is closed for this event.