Qatar Media Industries Forum
The Qatar Media Industries Forum (QMIF) provides media leaders in the Arab Region with a platform to explore topics of critical importance to Qatar’s emerging media and communication industries.
Each year, Northwestern University in Qatar hosts two forums bringing industry leaders together to exchange ideas, advice, and experiences across a broad range of topics, that have included media consumption in the Arab World, mapping Qatar’s media market, and meeting the demand for regional content.
Media and the Gulf Blockade
October 23, 2017
Sports Media and Qatar's Future
This session of QMIF focused on Qatar as a growing hub for international sports tournaments, exploring the marketing needs and development strategies of the sports media industry in the country.
Going Regional: Taking a Media Company Beyond Borders
The 8th QMIF Forum brought together leaders in Qatar’s publishing, digital media, public relations, and advertising industries to discuss the opportunities and challenges media companies face when expanding beyond national borders. With a focus on the legal, operational, and marketing obstacles that should be considered when entering a new market abroad, a panel of media experts addressed examples of how media companies have solved these issues and how Qatar media have expanded within the region with flexibility and cultural sensitivity.
Media Industries in the Middle East, 2016 Report
Northwestern and Doha Film Institute (DFI) released its study Media Industries in the Middle East, 2016. The annual region-wide survey of media use patterns, content preferences, and attitudes toward issues such as censorship, freedom of speech, and cultural preservation. Northwestern presented its the key findings, including insights into independent filmmaking in the Arab Region, which was based on data provided by DFI.
Meeting the Demand for Regional Content
Analysis of the Entertainment Media Use in the Middle East survey was the topic for the 6th QMIF. The survey indicated an overwhelming demand for more film and content from and about the Arab Region. The QMIF panel considered the conditions that may prevent this demand from being fully met, and explored innovative ways that local content producers are connecting to regional audiences within the existing media landscape.
Brand Qatar: Impact on the Market
With a panel of representatives from The Supreme Council for Delivery and Legacy (World Cup 2022), Al Jazeera Centre for Studies, a national Qatari newspaper, and NU-Q, QMIF covered the state of Qatar’s media profile and what could be done to improve upon it.
Entertainment Media Use in the Middle East
In partnership with Doha Film Institute (DFI), Northwestern conducted a region-wide survey, Entertainment Media Use in the Middle East. The survey found a common theme across the region in which countries embrace globalized and modern entertainment media and also a desire for more local content and cultural preservation. A panel of experts from NU-Q and DFI presented these findings and examined how the entertainment media environment in Qatar both resembles other countries in the region and is uniquely different from them.
Mapping Qatar’s Media Market
Based on feedback from previous QMIF sessions, a common concern among industry professionals was the perception that there is a lack of data on Qatar as a media market, which presented a challenge for media-focused organizations to make informed strategic decisions. With the aim of providing useful, practical information, and to advance thinking on the Qatar Media Industry, QMIF provided a platform for the leaders of media organizations to share their data, and to engage in a conversation about what is collectively known and unknown about the local media market.
A Report on Media Consumption in the Arab World
Northwestern University in Qatar presented preliminary findings from a pan-Arab survey, Media Industries in the Middle East, conducted by NU-Q in collaboration with Harris Interactive. The study showed that while users in the Middle East support the freedom to express opinions online, they also believe the internet should be more tightly regulated.
Qatar’s Media Scene: Current State and Possible Future
Northwestern convened leaders of the media industry and related enterprises in Qatar to discuss prospects for media industry development as part of the 2030 Vision heralding knowledge-based industries. The objective was to provide a neutral “good offices” platform where key issues could be explored as part of an overall effort to encourage the strengthening of current media activities – and foster new ones.