[Forbes Middle East] Why Resilient Newspaper Ad Sales Are Good News For Digital In The Middle East
Klaus Schoenbach, senior associate dean at NU-Q, and Robb Wood, director of strategic partnerships, explore MENA advertising trends in an op-ed for Forbes Middle East:
"Newspapers command a far larger share of the Middle East’s total ad market than any other region in the world – an estimated three times more than all spending on digital ads combined,” they write. “Yet, citizens of the region cite the internet and television as important sources of news far more than they cite newspapers. Why this gap between news audiences and revenues?"