Klaus Schoenbach is senior associate dean and professor in residence at Northwestern University in Qatar. He is also an honorary professor of Zeppelin University, Friedrichshafen, Germany, and an honorary fellow of the Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Netherlands.
Schoenbach studied mass communication, sociology and German literature at the University of Mainz, Germany. He received a PhD in 1975 with an empirical thesis about the journalistic norm to separate facts and opinion. His professional experience includes positions as director of the content-analysis department of the University-of-Mannheim-based Center for Surveys and Methods of the German National Science Foundation; as associate professor in the Department of Communication, University of Muenster, Germany; as professor and chair of Journalism and Communication Studies at the Hanover University of Music, Drama and Media, Germany. In 1982 he received his Habilitation in Muenster with an empirical thesis on the political effects of newspapers and television.
Among other highlights of his career, Schoenbach held the endowed BBDO Chair of Media Studies at Zeppelin University, Friedrichshafen, Germany, from 2005-08, and served there as dean of the faculty for Communication and Cultural Management. In 2008 he became the university's vice president, responsible for the research school and for international relations. From 2010-14 he was professor of General Communication Studies at the University of Vienna, Austria, and head of one of the world’s largest departments of communication.